TOURISM PROMOTION AND MARKETING – aims to create understanding, awareness, appreciation, interest and patronage of Laguna’s tourism products and services
1. Production of tourism promotion/collateral materials (Traveler’s Guide, flyers, tourism website & video in CD/DVD format
2. Participation in Tourism and Travel Expo
3. Hosting of Familiarization visit or Educational Tour (Lakbay-Aral sa Laguna)
4. Tri-Media group (TV, Radio and Print media) accommodation
5. Tourism Advisory on the Celebration of festivals and tourism related events
6. Tourism information dissemination
TOURISM PLANNING AND SERVICES – aims to professionalize tourism industry workforce and LGUs tourism frontliners and improve accommodation facilities and tourist support services
a. Manpower training and skills development program
b. Participation in the national / regional tourism industry congress, assembly / planning workshop
c. Regular tourism product inventory
d. Data gathering on statistical report on tourists / visitors arrival
e. Convening of the tourism stakeholders
f. Infrastructure development
1. Establishment of a Laguna Tourism, Trade & Heritage Center